I am a huge fan of Joel Friedlander at The Book Designer. Every month he gives an award to the best ebook cover design, and he gives some good advice to the runners up. Now that I’ve discussed some of the factors that influence ebooks I wanted to examine some examples from The Book Designer that do it well and some that do it badly.
The Afterlife and Sarah and Gerald apply the same principles to come to vastly different results that, nevertheless, both work well. The Afterlife image is a black and white photograph that works well in colour and in greyscale; the hint of red in the text adds a highlight in the colour version but doesn’t detract from the greyscale version. Sarah and Gerald on the other hand is a bright and stylised drawing that really pops out in colour. It still works in greyscale because the bright colours of the background become light greys the contrast well with the text. The simple line drawing still works in greyscale. The dark colour of the clothes becomes a dark grey that helps the figures to stand out. The simple line drawing remains clear in grey. The Afterlife works well in thumbnail because the image of the face immediately draws the eye and is still very clear. Sarah and Gerald works well in a smaller version as the image and the text are just large enough to still be clear.
Covers that don’t work include the cover of Private Showing. When working in thumbnail size, it’s necessary to use all the space available. The large amounts of empty space at the top and bottom of the page are unused and consequently the image of the house is overpowered and left looking lost and alone. It’s too small to see clearly in thumbnail, as is the text of the title. The subdued and mottled grey of the cover fails to draw the attention in colour and in grey the whole thing becomes washed-out and hard to see. The green of the hill and the blue of the sky become almost identical in grey. A Very Zombie Holiday is bright and attractive in colour, but in greyscale the reds and the greens become similar and much of the mood is lost. In thumbnail the text becomes difficult to read and the expression of the little girl, vital to understanding the narrative of the image, is too small to read comfortably.