Fantasy Covers

In my last post I claimed that British fantasy covers work better as e-covers than their American counterparts. If you look at the two rows on the A3 Book Chart named ‘Original Covers’ and ‘Updated Covers’ I think you can see this pretty clearly. Here are a few examples for those who can’t see the chart.

09 The Way of Kings   09wayofkings   09a The Way of Kings UK    1955

03 Dragon Keeper   43098   03a Dragon Keeper   88138

04 Robert Jordan   33496   04a Robert Jordan  37770

In all these examples the British covers (on the right) work better as e-covers. The pictures are clearly drawn, without variation in colour and tone. The text is large and block-coloured. The contrasts between light and dark highlight the titles. In the original covers (on the left) the artwork is beautiful and detailed, but entirely lost in thumbnail and greyscale. The text can be large enough, but it often merges with the background due to similar shades of grey.

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Better, worse, the same or just different?

Over at The Ebook Test, Mike Cane wrote an interesting post comparing the print edition covers with the e-edition covers of various books. He says:

One of the few things I haven’t complained about with print publishing is the design of book covers.  This is because it’s an art that stretches back for decades and there have been some seriously great covers (see The Book Design blog for some samples).

There is even a science to book covers!

But with print publishing turning to eBooks, all of that learning is being flushed down the eToilet.

I have to admit that for most of these comparisons he has a very good point. There was no need to change the Richard Branson cover, which works perfectly well as it is. The new version certainly isn’t an improvement, the text is nearly illegible in thumbnail and the image is dull. It’s frustrating that the replacement is worse than the original.

cover004b1   77904   ecover0041

Mike would like to see all the original covers reformatted and used on the ebooks, but I disagree. The problem really is that the replacements are bad, not that the originals are good. The Branson cover could work better in thumbnail if the photograph was closer cropped and the text was slightly larger. Many of the other covers, such as The Civil War, Lincoln Unmasked and Black Boy do not work well in greyscale thumbnails. The photograph in The Civil War is lost and much of the text is too small to read. The red banner across Lincoln’s eyes, which was an effective play on the theme of ‘masking’ in colour, looks like bad design in greyscale. Much of the text is too small to read in thumbnail and clutters the image. The contrasting colours of Black Boy are lost in greyscale, destroying much of the effect and the allusion to abstract expressionist art.

55004   86293   74770

These books would be best served by creating covers that work both in large and small, both in colour and in greyscale.

I was interested to discover that there are different covers for e-versions of books. I poked around on Amazon and discovered an interesting fact. Some books on Amazon.com have different covers for the physical copy and the kindle copy. However, those same books on Amazon.co.uk have only one cover for both the physical copy and the kindle copy. For example, Jasper Fforde’s Shades of Grey has one cover for the paperback on Amazon.com, and another cover for the kindle edition. On Amazon.co.uk, it is the same cover for both editions. The first colour image below is the American edition, the second is the British. They both use the British edition for the kindle. Is the British edition a better cover for an e-edition? I honestly don’t think so. The American version is clearer in thumbnail and greyscale, although the British version is more eye-catching in colour.

9780143118589H   21821   shades-of-grey-pbk   27924

The Way Of Kings is the same on Amazon. It has one cover for paperback on Amazon.com, and another cover for British paperbacks and all kindle editions. In this case, it seems clear to me that the British version is much better suited to being a kindle cover. The American version is inadequate for reasons discussed here.

09 The Way of Kings   09wayofkings   09a The Way of Kings UK   1955

Looking at other fantasy books I saw that Sword of Shannara and Lord of Chaos both had American covers for the paperback on Amazon.com and British covers for the kindle edition. It seems that the trend on Amazon is not the choose the cover that works best as an e-cover, but to simply use British covers across the board, regardless of whether they are better or worse.

It is my opinion that the British fantasy covers generally work better as e-covers and I’ll be discussing that in my next post.

The Good, the Bad and the Ugly

I am a huge fan of Joel Friedlander at The Book Designer. Every month he gives an award to the best ebook cover design, and he gives some good advice to the runners up. Now that I’ve discussed some of the factors that influence ebooks I wanted to examine some examples from The Book Designer that do it well and some that do it badly.

The Afterlife and Sarah and Gerald apply the same principles to come to vastly different results that, nevertheless, both work well. The Afterlife image is a black and white photograph that works well in colour and in greyscale; the hint of red in the text adds a highlight in the colour version but doesn’t detract from the greyscale version. Sarah and Gerald on the other hand is a bright and stylised drawing that really pops out in colour. It still works in greyscale because the bright colours of the background become light greys the contrast well with the text. The simple line drawing still works in greyscale. The dark colour of the clothes becomes a dark grey that helps the figures to stand out. The simple line drawing remains clear in grey. The Afterlife works well in thumbnail because the image of the face immediately draws the eye and is still very clear. Sarah and Gerald works well in a smaller version as the image and the text are just large enough to still be clear.

afterlife   afterlif   Sarah-and-Gerald   sara

Covers that don’t work include the cover of Private Showing. When working in thumbnail size, it’s necessary to use all the space available. The large amounts of empty space at the top and bottom of the page are unused and consequently the image of the house is overpowered and left looking lost and alone. It’s too small to see clearly in thumbnail, as is the text of the title. The subdued and mottled grey of the cover fails to draw the attention in colour and in grey the whole thing becomes washed-out and hard to see. The green of the hill and the blue of the sky become almost identical in grey. A Very Zombie Holiday is bright and attractive in colour, but in greyscale the reds and the greens become similar and much of the mood is lost. In thumbnail the text becomes difficult to read and the expression of the little girl, vital to understanding the narrative of the image, is too small to read comfortably.

Private-Showing   25845   A-Very-Zombie-Holiday   29594

Working Greyscale Part 1: Colours and Contrasts

Colour is a very effective tool for creating a mood. Bright reds will tell the reader that the book is going to be violent or sexy; deep blues signify something melancholy or profound. Chick-lit covers are invariably bright and cheerful pastels, while crime has a limited palette of strong colours. In The Way of Kings the hero stands before a vast, open canyon stretching into the distance and the majestic colours of the sunset help to evoke the awesome mood of the epic story. In greyscale, the bright and subtle colours become a dappled grey which is neither dramatic nor emotive.

09 The Way of Kings   09wayofkings

In the Timeline cover, the red text of the title contrasts boldly with the dull grey of the knight’s helmet. In greyscale, the red becomes just another shade of grey, lost against the grey helmet.

MichaelCrighton_Timeline   MichaelCrighton

A cover designed to be viewed in greyscale will benefit from contrasts between light and dark, not contrasts between colour. Subtle variations in shade are lost in greyscale. Black and white photographs will work well as greyscale as they are already designed without colour. There is barely any difference between the black and white and greyscale covers of Margaret Thatcher.

13 cover_charles_moore   maggie

The Ming Storytellers works well in both colour and greyscale  because the stylized image has clear lines and obvious contrasts. It doesn’t rely on variations in shade or tone.

TheMingStorytellers   theming2

However, a cover that is simple and bold in greyscale runs the risk of being rather dull when in colour. In my next post I’ll be discussing covers that work well in greyscale and in colour. For other opinions on working in greyscale see Mike Cane.

Working in Thumbnail Part 2: Complicated Covers

In a previous post I noted that many of the covers from the 1980s were simple and bold,  as if perfectly designed to work as ebook covers in thumbnail. In contrast, many of the bestselling covers from the 2010s were complicated. So what factors allow a complicated cover to also work in thumbnail?

Patricia Cornwell’s Port Mortuary has a detailed colour photograph and small text. The photograph has various colours and details in the texture while the text is thin. There is great potential for this cover to fail in thumbnail but it succeeds. The font is a geometric modernist font without serifs or modulated stroke so it remains clear and legible even at a small size. The black shadow in the photograph is cleverly positioned behind the white text making it stand out. The tiny figure in the background is also silhouetted against the sky, helping to keep the image clear. The knife in the foreground is large enough to be visible even in a small size. The detail is only detail of texture. The detail is interesting and evocative in a large size, when the viewer can make out the sea, clouds and the blood splash on the knife, but none of these features are necessary to understand the composition of the cover. In a small size, the knife and the silhouette are still clear and visible, the blood stain has vanished. The quote at the top is legible in a large size, but in a small size it gets lost in the cloud and is not a distraction.

9781408702352   9781408702352

This is the secret to scaling complicated covers: the details that are visible in the larger version and invisible in the smaller version should not be necessary for understanding the picture. The Forest of Hands and Teeth achieves the same effect as Port Mortuary. The creepy details of the trees, the texture of her shirt and the whisps of her fly away hair are all lost in the thumbnail – but the overall mood of the picture is still clear and comprehensible in her lowered head, floating hair and the subdued colour scheme.

Forest_Hands_Teeth_hb_cover   Forest_Hands_Teeth_hb_cover

Terry Pratchett’s Guards Guards is a perfect example of a cover which does not work in thumbnail. Josh Kirby’s artwork is a perfect fit for Terry Pratchett’s novel. The novel works on many levels, as a straightforward adventure, as a witty comedy, as a satire of fantasy conventions and as a police procedural. Josh Kirby’s artwork reflects that: the cover is grotesque and amusing, frenetic and detailed. In thumbnail the characters in the lower left become a jumbled mess, while the baby dragon and the sea gulls are lost entirely. It’s hard to make out the basic narrative of the story, a drgaon attacks a group of men, which is obvious in the larger size.

05 Guards Guards   05 Guards Guards

Fantasy covers have traditionally been complicated and colourful. The trend towards simpler covers in the fantasy genre is something I will discuss in a later post.

Working In Thumbnail Part 1: Keep it Simple

An ebook cover needs to have a simple image that will catch the eye of the browser. Anything that is too detailed is going to get lost. Harry Potter and the Deathly Hallows doesn’t work as an ebook cover because it isn’t possible to decipher what is happening in the picture. However, I can understand why Bloomsbury decided to stay consistent with their artwork. The final part of the Harry Potter saga probably would’ve sold well without any cover at all. The cover of A Very Zombie Holiday has too much happening in it. There’s a narrative in the picture of a little girl looking on while a zombie steals cookies meant for Santa, but when the picture is in thumbnail the viewer has to work to understand what is happening.

Harry_Potter_and_the_Deathly_Hallows   A-Very-Zombie-Holiday

The cover of James Patterson’s Kill Alex Cross has a perfect simplicity. The Alex Cross books are already extremely popular and many readers will by any book that is by James Patterson or about Alex Cross. The bright colours will grab the eye and the text will do the rest. The Story Trap by Masha du Toit takes an almost opposite strategy to Kill Alex Cross. Here the intriguing artwork of the woman’s face and hand draw the eye of the viewer, while the title is comparatively lost.

Patterson_KillAlexCross%2010-2011   JF-The-Story-Trap

The typography needs to stay simple as well. Tom Clancy’s iconic cover design that remained constant throughout out the 80s, 90s and 2000s is nearly perfect. It is large and clear, but when reduced to thumbnail size the extreme modulation in the stroke and the resulting invisibility of ascenders, descenders and spines make the words more difficult to work out. The elaborate cursive script of A Vision of Sugar Plums is illegible in thumbnail, as is the jagged text of Fractured Facade.

Red_Rabbit_cover  A-Vision-of-Sugarplums  Fractured-Facade

77 Days in September and Deadly Straits both use orange text and blue backgrounds; the colour contrast ensures that the warmer colours ‘pop’ out to the viewer. The solid, sans serif fonts are clearly legible in thumbnail. Flat Out Love has a more complicated font, as the text is also an illustration. it remains legible as it is so large.

77-Days   Deadly-Straits   Flat-Out-Love-cover-2012-small kindel bestseller

In conclusion, thumbnail covers work when the text and the image are both as simple as possible.